CPA Firm Retained Expert Marketing + PR Agency to Develop a Memorable Brand, Increase Awareness & Drive Business
A new CPA firm retained Synergy Marketing Group, an experienced financial services marketing and public relations (PR) agency, to create a memorable brand and launch the accounting firm. The partners wanted to quickly establish credibility, generate referrals and expand awareness in the business community. Synergy developed an aggressive strategic marketing and PR plan to create high-profile exposure ... More →
Bank’s College Loan Program Media Training Case Study
A large needed help training its management team to deliver key messages about a new loan program for college students. The executives would be using the talking points in a TV and radio advertising campaign, national public relations initiative and public speaking circuit. The bank wanted its leadership team to stick to the scripted messaging, yet personalize it ... More →
Technology Training Center Marketing Firm Case Study
One of the Midwest’s largest technology service providers and IT training centers needed help growing its service division in a highly competitive marketplace and maintaining enrollment levels in its technical education center. The company retained Synergy Marketing Group, an experienced technology and higher education marketing and public relations (PR) firm/agency, to help accomplish its business ... More →
Plastics Recycling Marketing Firm Case Study
When the executive team of a world leader in industrial plastics separation, recycling, recovery and contamination removal decided to invest the resources necessary to capture significantly more market share, they sought out a strategic marketing partner to help them achieve this ambitious goal. Synergy Marketing Group, an experienced Green manufacturing marketing and public relations (PR) ... More →
IBT Reference & Diagnostic Laboratories: Biotechnology Marketing Case Study
When the leadership team of IBT Laboratories, an international allergy and immunology laboratory specializing in pharmaceutical contract research, diagnostic testing and custom assay development, decided to invest the resources necessary to capture significantly more market share, they sought out a strategic marketing partner to help them achieve this ambitious goal. Synergy Marketing Group, an experienced ... More →
Pharmaceutical Marketing Firm’s Case Study
Before an international pharmaceutical supplier that serves pharmaceutical and biotechnology companies, research institutions and government agencies worldwide reached its current level of success, it needed a strategic marketing partner to develop a brand that could compete on a global level, increase awareness and credibility in the industry and generate qualified sales leads from some of the world’s ... More →