Some business analysts have termed the recent Toyota car recall as the biggest public relations crisis and legal nightmare since the 1982 killer Tylenol capsules that were laced with cyanide. And we all know how that turned out — now it takes slightly less than a crowbar to open a bottle of pain reliever. Nonetheless, ... More →
While traditional press releases are a great way to distribute a corporate announcement to a lot of people, they are no longer the only or best way to get your company in the news. With the proliferation of texting, social media and e-mail, press releases are frequently too slow and cumbersome. Plus, putting press releases ... More →
When two chefs, one from L.A. and one from New York City, were developing a new restaurant concept, they needed a marketing partner that could bring business savvy and creative inspiration to the table. They chose SMG, an experienced restaurant marketing and PR agency to help them launch the new brand and posh neighborhood eatery: ... More →