Public Relations

Synergy recently helped long-time client, Center for Pain Management, a leading Indiana medical practice, launch a new sub-brand, Urgent Spine Care Center in Indianapolis, to increase awareness in the marketplace, be more responsive to market needs and capture more market share. We were able to make sound recommendations and launch the new venture in 90 ...  More →

Whether you are launching a new company, opening a new location, expanding your business or focused on lead generation, public relations (aka PR) is a great way to get the word out, raise awareness, start a buzz and establish third-party credibility. Like many disciplines, PR comes in many flavors, so here are some tips on ...  More →

Some business analysts have termed the recent Toyota car recall as the biggest public relations crisis and legal nightmare since the 1982 killer Tylenol capsules that were laced with cyanide. And we all know how that turned out — now it takes slightly less than a crowbar to open a bottle of pain reliever. Nonetheless, ...  More →

While traditional press releases are a great way to distribute a corporate announcement to a lot of people, they are no longer the only or best way to get your company in the news. With the proliferation of texting, social media and e-mail, press releases are frequently too slow and cumbersome. Plus, putting press releases ...  More →