A Website that facilitates your company’s sales process can prove to be your hardest-working and most results-oriented sales person — and potentially the most cost efficient. Studies show that more than 75% of B2B buyers begin their procurement search on the Web, while nearly 92% of consumers use the Internet to start their buying process. ... More →
It’s no secret that the “brochure” – as we knew and loved it a decade ago – is nearly extinct as the dinosaur. Most companies have discovered that electronic marketing is not only a less expensive alternative and can easily change as your company changes, but it is more suited for tracking marketing ROI as ... More →
Regardless of how many sales workshops your employee attend or motivational speakers they hear, there is no replacement for amassing your sales pipeline with qualified leads. A strategic, consistent lead generation program can fill that pipeline. Here’s a three-step process: Attract Leads To keep your sales and marketing team focused, provide them with a well-defined ... More →
If your company has weathered the economic storm of the last 18 months, now is the perfect time to take advantage of paralyzed competitors. The best way to do that: by accelerating your strategic marketing efforts in a recession. You’ll be able to capture more market share — thereby increasing profitability — and spend less ... More →
Without a strategic marketing plan and well-defined budget, you are vulnerable to impulse decisions that will cost you money, but won’t generate results. Think about how many vendors call or e-mail with compelling offers (printers, advertisers, event managers, list resellers, etc). Add to these solicitations, well-intended marketing suggestions from your employees and peers. Without a ... More →
Strategic marketing can help you grow your business, generate qualified leads, improve customer retention and increase your bottom line. An effective marketing program needs direction and metrics-based goals. We can put the plans, budgets and tracking systems in place to ensure your organization realizes an ROI from your marketing investment. Synergy Marketing Group, one of ... More →