Invest in Lead Generation That Performs + Drives Bottom Line Results

Check out the results of a comprehensive, ongoing lead generation marketing program we implement for Summit Machine Tool Manufacturing. This case study is representative of the services Synergy offers and results we generate. We specialize in building our clients’ brands, increasing our clients’ credibility and visibility among target buyers, generating in-bound sales leads based on market demand, capturing prospect contact information and supporting our clients’ sales process so they can close deals. We do not sell or resell leads, databases or lists. Invest in marketing that delivers bottom line results, contact us today!

PRINTABLE/SHARABLE Version of Synergy’s Lead Generation Marketing Infographic

Award-Winning Glass Container OEM Picks Synergy to Launch New Food, Wine, Beer + Spirits Bottles

New Product Launches Include Creative Design, National Trade PR and Advertising, Lead Generation Marketing, Search Engine Optimization (SEO), eMail Marketing & Digital Marketing

As Verallia’s agency of record, Synergy supports the glass container manufacturer’s national marketing and PR efforts. This includes market research and competitive analysis, marketing strategy and planning, creative and brand strategy, lead generation marketing, trade PR, media relations and advertising, SEO (search engine optimization) and digital marketing. The manufacturer leverages Synergy’s expertise in B2B marketing, PR and lead generation to develop marketing campaigns that resonate with target buyers and utilize processes and systems designed to track market demand and capture qualified leads.

Synergy works with Verallia to increase awareness and improve credibility across each of its CPG market sectors: food, beverage, spirits, wine and beer. The marketing agency’s work includes promoting the company’s industry awards, high profile certifications (such as EPA, Energy Star, ISO, etc.) and customer success stories. Synergy also plays an active role in launching and promoting new products and new product lines across each sector. The marketing agency also supports Verallia by monitoring industry trends and issues such as sustainability, recycling, health effects of BPA, organics, globalization, etc.

If you are looking for a strategic marketing agency with manufacturing expertise, look no further! Synergy has over 10 years of experience. Please use the form on this page to schedule a consultation with one of our marketing executives.

Featured Marketing Campaigns

The B2B Marketing Agency’s Approach

As soon as Hannon engaged SMG, the Agency completed a thorough industry analysis to help the Dallas-based company identify and measure its potential to create and capture worldwide market demand for its custom engineering, industrial equipment and repair services. The B2B marketing agency’s process included market research, vertical market scoring, customer segmentation, buyer profiling and competitive analysis. The output of SMG’s strategic planning process was a narrowly defined marketing objective, target audience prioritization, geographic focus and focused value proposition. The next step resulted in the creation of the new Hannon Offshore Drilling Equipment brand. Within 6 months, from start to finish, SMG completed a strategic planning initiative, developed a new brand identity, launched a new SEO website, jump-started an Internet marketing and lead generation marketing program and supported Hannon’s executive team through several international tradeshows and business trips. SMG’s efforts transformed the 35-year-old manufacturer’s brand image, propelled the company into the global marketplace, established credibility in the international offshore oil drilling industry and generated qualified sales leads.

For nearly 10 years, SMG has been known as one of the industry’s top B2B marketing agencies (with offices in Dallas, Indianapolis, St. Louis and clients around the world). If you are looking for an experienced B2B marketing agency to help your business move to the next level with proven processes for Internet marketing and lead generation marketing programs, fill out the form on this page to schedule a complimentary consultation with one of our experts.

Featured Marketing Campaigns

An Industrial Marketing Firm Focused on Results

Summit has invested over 50 years in building its global brand. Today, the company offers dozens of different products, maintains a million dollar inventory of parts, supports a national network of distributors and serves customers worldwide. Ask any major manufacturer, and they’ll agree that the name “Summit” is synonymous with quality, precision, performance and excellence. Summit’s leadership wanted its marketing initiatives to produce the same impressive ROI that the company delivers to its customers every day. To achieve this goal, Summit partnered with SMG, an industrial marketing firm focused on results.

SMG has helped Summit increase returns on its marketing investments by switching from brand marketing, that can’t be easily measured, to quantifiable lead generation marketing. The Agency’s approach makes every marketing dollar count by converting mass media efforts into highly targeted demand creation and demand capture marketing campaigns. Synergy incorporates many external factors into its marketing strategy, including competitive pressures, distribution channels, sales cycles and buyer behaviors.

A Metrics Based Approach to Manufacturing Marketing

SMG benchmarks, tracks and analyzes its lead generation marketing programs – and produces an easy-to-use dashboard that offers Summit a holistic view of its marketing investments. The Agency’s metrics-based approach to marketing scoring and ROI tracking allows Summit to test, measure and evaluate the effectiveness of every marketing campaign. SMG is responsible for Summit’s digital marketing, website, e-mail marketing, social media, advertising, SEO, blogging, tradeshow promotions and lead generating contests.

From the start of the relationship, SMG has become an important member of Summit’s team that actively contributes to its sales and marketing initiatives. The Agency has helped Summit increase in-bound sales leads, grow its prospect database, cultivate potential buyers throughout a long sales cycle and reduce reliance on paid advertising.

SMG has over 10 years of manufacturing marketing successes. Schedule a complimentary consultation with one of our industrial marketing experts today. Let us help you maximize your marketing investments.

The Healthcare Marketing Company’s Approach

Onsite offers employee health diagnostic testing services, online bioinformatics software solutions and medical data analytics tools to Fortune 1000 employers,  corporate wellness companies, national HR & employee benefits consultants and group health insurance providers. Onsite retained SMG, one of the country’s most experienced healthcare marketing agencies, to conduct a thorough SWOT analysis to determine and quantify its potential to capture national market demand. This process included internal market research, vertical market prioritization, customer segmentation and competitive analysis. The outputs of SMG’s strategic research and planning include a clearly defined marketing objective, target audience profile and competitive value proposition. The next step in SMG’s process resulted in the creation of  a new brand image, launch of a new SEO website, kickoff of an Internet marketing and online lead generation marketing program and a sales team armed with compelling new marketing materials. Within 120 days, SMG transformed Onsite’s image, helped establish credibility in the industry, raised Onsite’s awareness in the national marketplace and generated qualified in-bound sales leads.

For nearly 10 years, SMG has been known as one of the industry’s top healthcare marketing companies (with offices in Dallas, Indianapolis, St. Louis and national clients). This includes extensive experience marketing wellness programs, lifestyle management programs and employee incentive programs. We also specialize in marketing healthcare and medical software as well as clinical trials, surgical clinics, physician practices and hospitals.

If you need serious help moving your healthcare business to the next level, fill out the form on this page to schedule a complimentary consultation with one of our healthcare marketing experts. We can’t wait to get started!

So how do I, as a lead generation consultant, (and Synergy’s clients) define “lead generation”? It’s pretty simple. We both want decision-makers from our target audience groups to pick up the phone and call us;  fill out a web form to schedule a consultation; or e-mail us to request a meeting. Basically, we want our prototypical prospects to stand up, raise their hand and say, “hey, I need your expert help NOW!” This is Synergy’s definition of a qualified, in-bound sales lead.

As a group of executive marketing consultants, our value proposition resonates well with serious business leaders because we take a very different approach to marketing. For starters, we lead with strategy versus creative. While we develop amazing brands and produce impressive creative work – it’s a means to a very specific end – helping our clients drive leads, and ultimately revenue. We’re a group of business analysts, marketing strategists and lead generation experts – and we produce results! Not many marketing agencies can make this claim.

As a business owner, I have the same high expectations as our clients. I want to know that my marketing investment will yield qualified sales leads. Our company is a big believer in “practice what you preach.” We utilize the same strategies and tactics we recommend for our clients. In fact, Synergy BETA tests new marketing concepts on our self to develop executable processes and documented, measurable results.

So whether it’s market research; marketing plan and budget development; brand strategy, development and management; public and media relations; search engine optimization (SEO); e-mail marketing; search engine marketing (SEM); website design and development; or advertising – we do it for Synergy and our clients, all to drive qualified in-bound sales leads.

If you’re serious about growing your business, talk to me. Synergy is one of the only marketing firms in Dallas, Indianapolis and St. Louis that can substantiate our claims. Our Internet marketing and lead generation programs generate real results for our clients every single day. We are making a significant impact on our clients’ bottom line.

I am available for complimentary consultations. The sooner we get it scheduled, the sooner we can start driving revenue for your business. Please fill out the form in the upper right side of this page so we can connect today.

Filling your sales pipeline with “qualified” leads is a three-step process that requires marketing and sales to work together synchronously. It also requires forethought, dedication and continuous attention. So, while it may take only three steps, each is critical to your long-term success.

Generate Sales Leads and Attract Target Prospects
With a strong outbound marketing and sales program, you can attract qualified in-bound leads. To begin, take the time to identify and clearly define your ideal client and understand his or her buying motivations and patterns. This process will enable you to develop a detailed profile that keeps your sales and marketing efforts focused and helps you allocate resources where they will have the most impact. Your profile may include factors such as targeted vertical industries, company type (geography, number of employees, annualized revenue, etc.), revenue potential, decision-maker demographics (gender, job title, preferred mode of communication, etc.), buying methodology, timing, and level of knowledge, history or comfort with your particular type of product or service.

Once you have a solid profile established, craft key messages strategically designed to resonate with your target prospects. Then you can develop marketing and sales strategies using a broad mix of activities—advertising, media relations, direct mail (or e-mail), Internet marketing, community service, trade association memberships, sponsorships, industry partnerships and networking—to aggressively pursue qualified prospects when and where they are research solutions, vetting vendors and making purchasing decisions.

Qualify and Capture Sales Leads With The Most Potential
Before your outbound marketing and sales program is in motion and has reached critical mass, make sure your organization is prepared to capture the influx of qualified sales leads. This doesn’t necessarily mean volume. Your business may thrive on only six new deals a year—but they may be monster-sized accounts that require significant resources to land and service. Before you start an aggressive outbound marketing campaign, give thought to how well your present operational and production infrastructure can scale to capture and convert these leads (and ultimately deliver products or services).

One of the best ways to capture in-bound leads is through electronic means, which allows you to track and analyze opportunities instantly. For instance, you can add a contact form to your Website, then initiate an e-mail marketing campaign that elicits responses. Set up a unique e-mail address for all sales and marketing activities to funnel all electronic leads, or establish a unique phone number to answer all telephone leads. These simple electronic tools will give you the data you need to effectively and efficiently identify and pursue “qualified” opportunities – and, cull out the bad leads from the good. Additionally, you’ll be able to assess how many leads you received from which sources and what your prospects are interested in – so you’ll know if your lead generation initiatives are working.

Convert Sales Leads Into Revenue-Generating Customers
Converting leads is the last critical step in the lead generation process. Once you have qualified opportunities in your funnel, how are you going to convert them into sales? There is no easy answer to this age-old challenge—especially for those who sell customized products or consultative services. Your best bet is to develop a consistent process. First, designate and train point people to field leads and equip them with the information and tools they will need: sales kit, presentation templates, RFP templates, pricing sheets, technical specifications, etc. Next, establish a step-by-step methodology for efficiently moving your prospects through a defined sales process (e.g., start with a consultative phone call, then conduct a face-to-face meeting, then present a proposal in person). At any point, be prepared to weed out prospects that are not a good fit. Finally, seek feedback from your prospects at each stage. Whether you win the deal or not, seeking candid input from your prospects will help you improve your sales approach. It is important to know whether certain elements of your sales pitch or process are barriers (such as your pricing structure, contract terms, delivery/installation timing, etc.), or if they put you ahead of the pack.

Over the last 10 years Synergy Marketing Group has helped dozens of executives from many different industries leverage marketing to make a measurable impact to their bottom-line. Learn more about our lead generation marketing services.

Use the form on this page to schedule a time to talk with me about your sales and marketing goals or send me an e-mail at marc@synergy-mg.com or call me at 888-284-0555 ext. 222.

OUR INDUSTRY EXPERIENCE

Summex Health Management: Employee + Corporate Wellness Programs

Summex Health Management was founded in 1993 as a pioneer and leading agent for change in the national wellness industry. Before the company was acquired by WebMD in 2006, it worked exclusively with group health insurance companies, HR and employee benefits consultants and businesses with 1,000 or more employees to actively manage and reduce healthcare costs. It accomplished this by developing, implementing and managing comprehensive corporate wellness programs that included a customizable combination of health risk assessments (HRA), personal coaching, Web-based health and medical information and software applications, lifestyle management and employee health incentives programs. All of Summex’s services were designed to change employees’ high-risk behaviors that lead to illness, disease, injury and high medical costs. Its programs were based on the latest empirical research, designed to engage employees and monitored to yield a positive, quantifiable return on investment. Summex specialized in empowering employees to reduce and eliminate health risk factors such as high blood pressure, obesity and smoking that can result in heart attacks, strokes, diabetes and cancer.

SynCare Disease Management + Medical Case Management Programs

SynCare utilizes an innovative medical case management approach to disease management, health management and wellness that extends the physician-patient partnership into the community, home and workplace. This model delivers an escalating series of patient interactions based on statistically predicted and identified diagnostic and behavioral risk levels. The company offers discrete expertise in the areas of chronic disease and co-morbidity and works with large employers, health insurance plans and government agencies to improve clinical outcomes while decreasing short- and long-term healthcare costs associated with high-risk pregnancies, asthma, diabetes and obesity. SynCare’s programs educate, motivate and empower participants to take an active role in managing and improving their conditions. This ultimately leads to behavioral and lifestyle changes that increase employee productivity, decrease workplace absenteeism, reduce medical claims and improve quality of life. SynCare leverages a national network of MDs, certified registered nurses (RNs), licensed practical nurses (LPNs), social workers, community health educators, physical therapists (PTs) and nutrition and fitness experts to administer health risk assessments (HRA) and deliver one-on-one motivational coaching, educational mailings, incentive programs, medical services, community resource referrals and vital statistic telemonitoring.

Onsite Health Diagnostics: Employee Health Screenings + Health Risk Assessment (HRA) Data Analysis + Healthcare Management Software

Onsite Health Diagnostics is a national provider of employee health screenings, workforce health data analytics and healthcare management software that provides the actionable data necessary to affect bottom line change. The company offers a systematic methodology for benchmarking, tracking and forecasting the long-term (hard and soft) costs of employee population health and the impact of workforce health trends on the enterprise. Its services include a wide range of employee biometric testing options, aggregate medical data analyses and sophisticated online workforce healthcare trending tools. Onsite serves some of the world’s largest employers, HR and employee benefits consultants, corporate wellness program companies and group health insurance providers and brokers.

If you are looking for a marketing agency with discrete expertise in the employee healthcare management and corporate wellness programs, you’ve found us! Use the form on this page or give us a call to schedule a complimentary consultation with one of our marketing executives. We would love the opportunity to leverage our extensive knowledge and experience marketing corporate wellness programs, employee health benefits programs, employee health incentive programs, workplace diagnostic testing programs and disease management programs to help you gain a competitive edge.

Clear Choice Transcription partnered with us because we are a proven healthcare software marketing firm. We were selected to evolve the company’s brand image, increase awareness in the industry, build upon its great reputation as an expert and generate qualified in-bound leads from small physician practices, medical specialty clinics and regional hospitals across the country. The first part of our exciting engagement is already complete (in record time!): a brand refresh and new SEO website designed to capture and convert leads.

We’re all very excited to take the next steps with this wonderful client. As one of the industry’s top healthcare software marketing firms, we know just how to help Clear Choice Transcription reach physicians, practice managers and healthcare administrators.

If you are looking for one of the most experienced healthcare software marketing firms, look no further. Use the contact form in the upper right hand corner of this page or call us at 888.284.0555 ext. 222 or e-mail us at marc@synergy-mg.com to schedule a complimentary consultation today!

One of these successes is ImmuneWorks, which is poised to commercialize the next block buster drug for idiopathic pulmonary fibrosis (IPF). Synergy refreshed the biotech firm’s brand image to more accurately reflect its scientific accomplishments, developed a new website to tell the company’s compelling R&D story, and is currently providing search engine optimization (SEO) and PR services to attract clinical trial participants from a dozen geographic markets around the country.

ImmuneWorks has been conducting research and development of treatments for serious autoimmune lung diseases for the last four years. The Phase I clinical trial will move the biotech company one step closer to commercialization of its lead treatment compound. Recruiting qualified participants is critical to the success of this clinical trial. The new SEO website Synergy developed is designed to reach and resonate with patients who suffer from IPF as well as their physicians, friends and family members (strong referral sources).

IPF is a devastating lung disease that is progressive and generally fatal. An estimated 128,000 persons in the United States suffer from IPF, with 48,000 new persons diagnosed with this devastating disease annually and 40,000 patients dying from the disease each year (source: Coalition for Pulmonary Fibrosis). The number of deaths annually is the same as breast cancer and greater than other cancers such as multiple myeloma.

The new website as well as SEO and PR efforts are designed to complement the grassroots clinical trial recruitment initiatives the principal investigators will conduct in nearly 12 leading academic research universities. Participating clinical trial centers include Indiana University; Medical University of South Carolina, Charleston; Ohio State University; University of Alabama-Birmingham; University of Chicago; University of Louisville; University of Michigan, Ann Arbor; and University of Vermont.

ImmuneWorks’ president and CEO, Wade Lange had this to say about Synergy: “We needed a new image and website that accurately represent the significant progress we have achieved in research and product development over the last several years. ImmuneWorks partnered with Synergy for website strategy, design and development due the marketing agency’s reputation for expertise in biotechnology marketing and healthcare marketing. Synergy understands the industry and the importance of clinical trials in the overall drug development and commercialization process.”

Since launching the new website and SEO and PR programs, ImmuneWorks has received a flood of requests from potential clinical trial participants. The faster the biotech firm can recruit qualified participants, the sooner it can begin actual drug testing and move closer to commercialization.

If your company needs assistance with clinical trial marketing, promotion or recruitment, please contact Synergy Marketing Group, an experienced biotechnology marketing firm and pharmaceutical marketing firm. We have proven strategies and methodologies that will condense your clinical trial recruitment timeline and ultimately save your organization money that is better invested in R&D and roll-out efforts. We also work with CROs in the clinical trial recruitment and promotion phase. Contact us today to schedule a complimentary consultation: 888-284-0555 ext. 222.