The B2B Marketing Agency’s Approach

Synergy completed a thorough industry analysis to help Dallas-based Hannon identify and measure its potential to capture worldwide market demand for its custom engineering, industrial equipment and repair services. The B2B marketing agency’s process included market research, vertical market prioritization, customer segmentation and profiling and competitive analysis. The output of Synergy’s strategic planning process was a narrowly defined marketing objective, target audience, geographic focus and value proposition. The next step resulted in the creation of Hannon Offshore Drilling Equipment. Within 6 months, from start to finish, Synergy completed a strategic planning initiative, developed a new brand image, launched a new SEO website, jump-started an Internet marketing and lead generation program and supported Hannon’s executive team through several international business trips. Synergy’s efforts transformed the 35-year-old manufacturer’s image, propelled the company into the global marketplace, established credibility in the international offshore oil drilling industry and generated qualified sales leads.

For nearly 10 years, Synergy has been known as one of the industry’s top B2B marketing agencies (with offices in Dallas, Indianapolis, St. Louis and clients around the world). If you are looking for an experienced B2B marketing agency to help your business move to the next level with proven processes for Internet marketing and lead generation, fill out the form on this page to schedule a complimentary consultation.

So how do I, as a lead generation consultant, (and Synergy’s clients) define “lead generation”? It’s pretty simple. We both want decision-makers from our target audience groups to pick up the phone and call us;  fill out a web form to schedule a consultation; or e-mail us to request a meeting. Basically, we want our prototypical prospects to stand up, raise their hand and say, “hey, I need your expert help NOW!” This is Synergy’s definition of a qualified, in-bound sales lead.

As a group of executive marketing consultants, our value proposition resonates well with serious business leaders because we take a very different approach to marketing. For starters, we lead with strategy versus creative. While we develop amazing brands and produce impressive creative work – it’s a means to a very specific end – helping our clients drive leads, and ultimately revenue. We’re a group of business analysts, marketing strategists and lead generation experts – and we produce results! Not many marketing agencies can make this claim.

As a business owner, I have the same high expectations as our clients. I want to know that my marketing investment will yield qualified sales leads. Our company is a big believer in “practice what you preach.” We utilize the same strategies and tactics we recommend for our clients. In fact, Synergy BETA tests new marketing concepts on our self to develop executable processes and documented, measurable results.

So whether it’s market research; marketing plan and budget development; brand strategy, development and management; public and media relations; search engine optimization (SEO); e-mail marketing; search engine marketing (SEM); website design and development; or advertising – we do it for Synergy and our clients, all to drive qualified in-bound sales leads.

If you’re serious about growing your business, talk to me. Synergy is one of the only marketing firms in Dallas, Indianapolis and St. Louis that can substantiate our claims. Our Internet marketing and lead generation programs generate real results for our clients every single day. We are making a significant impact on our clients’ bottom line.

I am available for complimentary consultations. The sooner we get it scheduled, the sooner we can start driving revenue for your business. Please fill out the form in the upper right side of this page so we can connect today.

Clear Choice Transcription partnered with us because we are a proven healthcare software marketing firm. We were selected to evolve the company’s brand image, increase awareness in the industry, build upon its great reputation as an expert and generate qualified in-bound leads from small physician practices, medical specialty clinics and regional hospitals across the country. The first part of our exciting engagement is already complete (in record time!): a brand refresh and new SEO website designed to capture and convert leads.

We’re all very excited to take the next steps with this wonderful client. As one of the industry’s top healthcare software marketing firms, we know just how to help Clear Choice Transcription reach physicians, practice managers and healthcare administrators.

If you are looking for one of the most experienced healthcare software marketing firms, look no further. Use the contact form in the upper right hand corner of this page or call us at 888.284.0555 or e-mail us at marc@synergy-mg.com to schedule a complimentary consultation today!

One of these recent successes is ImmuneWorks, which is poised to commercialize the next block buster drug for idiopathic pulmonary fibrosis (IPF). Synergy refreshed the biotech firm’s brand image to more accurately reflect its scientific accomplishments, developed a new website to tell the company’s compelling R&D story, and is currently providing search engine optimization (SEO) and PR services to attract clinical trial participants from 8 specific geographic markets around the country.

ImmuneWorks has been conducting research and development of treatments for serious autoimmune lung diseases for the last four years. The Phase I clinical trial will move the biotech company one step closer to commercialization of its lead treatment compound. Recruiting qualified participants is critical to the success of this clinical trial. The new website Synergy developed is designed to reach and resonate with patients who suffer from IPF as well as their physicians, friends and family members (strong referral sources).

IPF is a devastating lung disease that is progressive and generally fatal. An estimated 128,000 persons in the United States suffer from IPF, with 48,000 new persons diagnosed with this devastating disease annually and 40,000 patients dying from the disease each year (source: Coalition for Pulmonary Fibrosis). The number of deaths annually is the same as breast cancer and greater than other cancers such as multiple myeloma.

The new website as well as SEO and PR efforts are designed to complement the grassroots clinical trial recruitment initiatives the principal investigators will conduct in 8 leading academic research universities. Participating clinical trial centers include Indiana University; Medical University of South Carolina, Charleston; Ohio State University; University of Alabama-Birmingham; University of Chicago; University of Louisville; University of Michigan, Ann Arbor; and University of Vermont.

ImmuneWorks’ president and CEO, Wade Lange had this to say about Synergy: “We needed a new image and website that accurately represent the significant progress we have achieved in research and product development over the last several years. ImmuneWorks partnered with Synergy for website strategy, design and development due the marketing agency’s reputation for expertise in biotechnology marketing and healthcare marketing. Synergy understands the industry and the importance of clinical trials in the overall drug development and commercialization process.”

Since launching the new website and SEO and PR programs, ImmuneWorks has received a flood of requests from potential clinical trial participants. The faster the biotech firm can recruit qualified participants, the sooner it can begin actual drug testing and move closer to commercialization.

If your company needs assistance with clinical trial marketing, promotion or recruitment, please contact Synergy Marketing Group, an experienced biotechnology marketing firm and pharmaceutical marketing firm. We have proven strategies and methodologies that will condense your clinical trial recruitment timeline and ultimately save your organization money that is better invested in R&D and roll-out efforts. We also work with CROs in the clinical trial recruitment and promotion phase. Contact us today to schedule a complimentary consultation: 888-284-0555 ext. 221.

Over the last several months, Synergy Marketing Group has invested in researching the burgeoning ambulatory EHR and EMR software industry to serve as a knowledgeable and prepared marketing resource to technology companies and healthcare organizations trying to get involved. Synergy’s study included a comprehensive review of the Health Information Technology for Economic and Clinical Health Act (HITECH Act) which established programs under Medicare and Medicaid to provide incentive payments for the “meaningful use” of certified EHR technology. Synergy also investigated and met with some of the country’s newly formed Regional Extension Centers (REC) which offer technical assistance, guidance, and information on best practices to support and accelerate health care providers’ efforts to become meaningful users of electronic health records. Additionally, Synergy conducted an extensive market analysis which includes an evaluation of CCHIT certified EHR and EMR software vendors, market opportunity for EMR-EHR software marketing, penetration and adoption, underserved geographic markets and market potential by medical specialty area.

“With $20 billion in financial incentives and looming fines for non-compliance, physician practices, hospitals and EMR-EHR software companies are all operating in over-drive to understand the federal requirements and meet impending deadlines,” commented Amy Zucker, president of Synergy Marketing Group. “As a healthcare and technology marketing firm, we decided to make the investment in analyzing this new market sector to offer both healthcare organizations and technology firms strategic counsel on how they can leverage this legislation as a competitive differentiator. We now have extensive experience marketing EMR-EHR software to physician practices and hospital systems.”

Synergy Marketing Group is one of the country’s top healthcare and technology marketing firms. The agency specializes in marketing technology and software to healthcare organizations (such as physician practices and hospital systems) as well as helping healthcare organizations facilitate adoption of new technology solutions across their practitioners and facilities. In particular, Synergy has extensive experience marketing CCHIT certified ambulatory EHR and EMR software; medical transcription software and services, medical billing and practice management software, HIPAA compliant data storage solutions, telemedicine software, laboratory software and healthcare process improvement consulting.

Synergy’s team of healthcare and technology marketing, advertising and PR experts provides strategic counsel and hands-on support to help clients generate awareness, build credibility, create demand and meet revenue objectives. The firm leverages quantifiable marketing processes and proven best practices to deliver measurable results. Synergy differentiates itself through a partnership approach, dedication to client satisfaction, culture of accountability, and commitment to quality and excellence. Synergy is a certified Women-owned Business Enterprise (WBE). The full-service healthcare and technology marketing firm offers traditional and online advertising, strategic marketing, brand strategy, corporate event planning and promotion, lead generation, market research, public relations, media relations, custom Web site design and development, Internet marketing and search engine optimization. To learn more about one of the country’s top healthcare and technology marketing firms, please call 888-284-0555 or visit synergy-mg.com.

Brad stands apart in his ability to evaluate a project from different vantage points and then consider a variety of strategic approaches, which ensures that client’s arrive at the best solution available for their particular challenge. Beyond technical acuity, Brad’s communication and interpersonal skills are unmatched — refreshing when you learn that he considers his Android Smartphone his ‘lifeline to the world’.

Since starting at Synergy, Brad has developed many new websites, brought a slew of best practices to the firm, and become one of the agency’s champions for social media, Search Engine Optimization, and link building strategies.

With more than a decade of experience behind him, in positions with start-ups, to global enterprises, Brad has worked on numerous national brand campaigns like AT&T, United Way, Dunn & Bradstreet, and Travelocity. He promotes a user-centric design approach that focuses on modularity and flexibility of content and compelling presentation. His design and development strategies represent years of proven processes as well as industry-published best practices.

All of the websites Brad builds offer users a positive, functional, and intuitive experience, which channels them through a strategically designed sales process to convert browsers into buyers. From a development perspective, his sites are beautifully crafted using clean, commented source code that is easy for other developers to understand and manipulate. He also produces user-friendly CMS sites and blogs that enable Synergy’s clients to quickly and easily make updates to their own websites.

Connect with Brad at brad@synergy-mg.com.

Prior to being elected president of the PRSA Indiana chapter, Polston served in a variety of board positions, including director of communications and director of member services. Her presidency is focused on improving member engagement, maintaining a financially healthy chapter and improving the external chapter outreach. Polston leads a 16-member board, with an additional 30+ committee chairs and volunteers who plan monthly professional development events, oversee an annual award program and advocate for the public relations profession, among other member benefits and services.

During her four-year tenure with Synergy (one of the largest Indianapolis public relations agencies), Polston has led many of the firm’s media relations, public relations, community relations, publicity, crisis management and media training initiatives. Through her career she has established lasting relationships and a reputation as a respected PR practitioner among Indianapolis and national reporters, producers and editors.

With insights from Polston, Synergy has evolved its PR strategies over the last several years to systematically integrate measurable online and Internet communications vehicles. These include search engine optimization, SEO press releases, SEO articles, blogging, social media, e-mail marketing and link building.

“We’re proud of Becky’s accomplishments with PRSA,” said Amy Zucker, the Indianapolis PR firm’s president and founder. “Over the years she has been able to bring to Synergy proven best practices, industry relationships and leadership skills she has developed through her participation in PRSA. Our agency and our clients have all gained tremendous value from Becky’s experiences with the organization.”

The PRSA Hoosier Chapter represents public relations professionals from throughout Indiana, including employees of associations, Indianapolis PR agencies, corporations, universities, non-profits, government and independent PR consultants. With more than 400 members, it is one of the largest chapters in the United States.

Polston is a versatile communications professional with nearly 15 years of strategic planning, marketing and PR across a variety of industries. She has received multiple awards for her work, including a PRSA Silver Anvil, regarded by many to be the profession’s most prestigious honor, signifying the highest standards of performance in public relations. Polston is a certified Accredited in Public Relations (APR) professional, signifying competency in the knowledge, skills and abilities required to practice public relations effectively in today’s business arena. Prior to joining Synergy, Polston served in a variety of marketing, communications and PR capacities for the Greater Indianapolis Chamber of Commerce and Honor Society of Nursing (Sigma Theta Tau International), among others.

About Synergy Marketing Group, Inc.
Synergy Marketing Group is one of Indianapolis’ largest public relations firms. Our team of marketing, advertising and PR experts provides strategic counsel and hands-on support to help our clients generate awareness, build credibility, create demand and meet revenue objectives. We leverage quantifiable marketing processes and proven best practices to deliver measurable results. Synergy differentiates itself through our partnership approach, dedication to client satisfaction, culture of accountability, and commitment to quality and excellence. Synergy is a certified Women-owned Business Enterprise (WBE). We offer the following services: traditional and online advertising, strategic marketing, brand strategy, corporate event planning and promotion, lead generation, market research, public relations, media relations, custom Web site design and development, Internet marketing and search engine optimization. Synergy specializes in healthcare/medical marketing and PR, technology/software marketing and PR, biotechnology and pharmaceutical marketing and PR, consumer marketing and PR, higher education marketing and PR and restaurant/retail marketing and PR. To learn more about the Indianapolis public relations firm, please call 888-284-0555 ext. 221 or e-mail Marc Zucker at marc@synergy-mg.com.

Upon reading the news, I was certainly intrigued by this new Measured Marketing phrase. However, when I stopped to think about it, Synergy has been focused on measurable marketing for so many years, we just never stopped to give it a name. We view our approach as being accountable to our clients and ourselves. And while we’re not a traditional marketing or advertising agency by any stretch of the imagination, we don’t consider ourselves a pure Internet marketing firm or interactive marketing agency either.

So, are we a measured marketing firm? We certainly fit the description. We’re basically a blend between an e-mail marketing firm, social media marketing firm, search engine optimization (SEO) firm, search engine marketing (SEM) firm, web analytics firm and Internet marketing firm because we utilize all of these new media avenues, along with being a brand development agency and a PR agency. This may sound simple, but at our core, we are a strategic marketing firm.

We applaud TechPoint’s efforts to generate awareness of the ROI-focused philosophies, analytics-based tools and the deep value measured marketing firms bring to the industry. In fact, our leading principle is “don’t do it if you can’t track it.” We help our clients track, measure and evaluate the effectiveness of their marketing investments. We accomplish this by benchmarking and tracking website performance, e-mail marketing performance, SEO rankings, link building strategies as well as blog and social media response.

Most importantly, we hold ourselves accountable to the ultimate key performance indicator: lead generation. The marketplace can call us a measured marketing firm, but at the end of the day, if we aren’t helping our clients move the revenue needle, we aren’t meeting expectation.

So, call it what you want. If you’re looking for a measured marketing firm to help you drive qualified, in-bound leads (yes, we can make your phone ring and fill your in-box with prospect inquiries), then you need a partner that’s integrating all of your marketing efforts under one cohesive strategy. Not only will that guarantee you the biggest bang for your buck, but you’ll be able to see where your leads are coming from.

To learn more, give me or Marc Zucker (Synergy’s CEO) a call at 888-284-0555 to talk about how we can help.

When I first met the principals of Peloton, the company was called Elliott & Associates (after the founder Jim Elliott). While the name had served the business well for more than two decades, the leaders were looking for a new name and brand that would reflect their current vision and culture.

As part of the brand strategy process I had the opportunity to work closely with the executive team and talk with many of Peloton’s clients. From both sides of the equation, I kept hearing a couple of common themes. This included confidence in the firm’s disciplined methodology to clearly define and chart out the course for client investment strategies. I also kept hearing that the company uses a team approach that yields efficiency, responsiveness and results for clients.

Once I understood the company’s values, culture and perspective, I was able to define a meaningful brand strategy. We chose the French word “peloton” which roughly means a well-formed, high-performing, cohesive group. The word is often used in association with the efficient way cyclists create a tight-knit formation to reduce drag, gain speed and stay together throughout the journey. Peloton Wealth Strategists is a great example of a company that truly “lives” its brand.

As Peloton’s Indianapolis marketing agency, I’m excited to help the company get to the next level. We have a variety of marketing, public relations and communications initiatives designed to help Peloton create even stronger relationships with clients, leverage new opportunities and increase awareness in the marketplace.

At Synergy Marketing Group, we work with dozens of organizations each year looking to refine or redefine their image in the market place. Sometimes it includes a new name and logo and other times it involves updating messaging and marketing materials. Whatever the case, we always guide our clients to be true to themselves in any brand strategy initiative.

If you are looking for an experienced brand strategy agency, look no further. We have analytical skills to understand the nuances of your industry and the creative passion to conceptualize a brand that truly reflects your organization.

Contact us today for a complimentary brand strategy consultation!

The 2009 HITECH Act is focused on helping primary care physicians (PCPs) achieve meaningful use of electronic patient information and medical health records. As a result of this legislation, the Congressional Budget Office estimates that approximately 90% of American doctors and 70% of hospitals will be using comprehensive electronic health records within the next decade. Subsequently, EMR-EHR software companies are ramping up marketing efforts and trying to become certified to meet HITECH Act standards (Health Information Technology for Economic and Clinical Health).

It’s a crowded market with a small window of opportunity. The HITECH Act expects to achieve critical mass in the next couple of years. For now, the federal government is offering financial incentives, loans and reimbursements but once the deadline passes, it will start penalizing and fining PCPs and hospitals that have not deployed a certified EMR-EHR software system AND demonstrated sustained meaningful use.

The $20 billion federal stimulus program is earmarked for EMR-EHR software marketing, EMR-EHR software promotion, health information education as well as IT infrastructure development, training and dissemination of best practices.

Synergy Marketing Group is a strategic healthcare software marketing firm with knowledge of the newly formed regional extension centers (RECs), meaningful use, health information, HIPAA compliance and the HITECH Act. We have experience with EMR-EHR software marketing, medical practice management software marketing, medical transcription software marketing, billing software marketing, telemedicine software marketing and healthcare consulting marketing. In addition, we have years of experience marketing for and to doctors, physician practices, practice managers and hospitals. We can help you bring your medical software product to market, launch a new mobile app or capture more market share.

Synergy Marketing Group is one of the country’s most experienced healthcare marketing firms and software marketing firms – a combination that can help you successfully market your medical or healthcare software product. e-Mail us today to schedule a complimentary consultation or call us at 888-284-0555 ext. 221 (ask for Marc Zucker).