Hannon Hydraulics partnered with Synergy, one of the industry’s top B2B marketing agencies with offices in Dallas, Indianapolis and St. Louis, to transform the 35-year-old brand, penetrate a new strategic vertical market and expand globally. The result is the creation and international launch of the new Hannon Offshore Drilling Equipment brand. The B2B Marketing Agency’s Approach ... More →
As one of the B2B industry’s top lead generation consultants and consultative sales consultants, I talk to business executives every single day. While they may start the conversation by talking about specific marketing ideas, pains or needs (such as advertising, branding, search engine optimization, website development or sales promotions), what they ultimately need is lead ... More →
While my firm is well known in the industry as a B2B marketing agency, we have extensive experience in the healthcare/medical sector as well as the technology/software field. Whenever we can cross-pollinate best practices from one industry to another, we can offer our clients tremendous value. We recently had an opportunity to do just that ... More →
As a biotechnology marketing firm and pharmaceutical marketing firm, Synergy Marketing has focused on the life sciences industry as a strategic vertical market since our inception. Typically we’re on the periphery, helping suppliers and vendors (like CROs, laboratories and medical storage/logistics firms) market and sell to hospitals and “big pharma.” This year we successfully closed ... More →
Synergy Marketing Group, one of country’s top healthcare and technology marketing firms, just completed a 90-day intensive evaluation of the fast-growing EMR-EHR software industry sector. Since the current administration announced a $20 billion federal stimulus program to reimburse physician practices and hospitals that achieve “meaningful use” of electronic health and medical records systems, a multitude ... More →
I’m happy to announce that Brad Briseno has joined Synergy Marketing Group’s Dallas office, though he actually came on board earlier this year. Brad is a talented web designer and developer with broad experience in a variety of Internet technologies, making him the perfect addition to our creative team. Brad stands apart in his ability ... More →