Advertising and marketing on the Internet, commonly known as search engine advertising or marketing (SEM), is a great way to increase awareness of your organization online. It’s also an effective way to jump-start a lead generation program. Unlike SEO (organic search engine optimization) which is free, for a nominal fee SEM programs such as Google ... More →
Only on the Internet can all companies be equal. Unlike print advertising or tradeshows, where the companies that spend the most money get the most attention, the Internet is an equal opportunity platform for exposure. If you want to leverage the power, reach and influence of the Internet, make sure search engine optimization (SEO) is ... More →
There are a lot of great interactive marketing tools available today — like blogs, social media outlets and e-mail marketing software — that can help you quickly build market awareness, establish wide-spread credibility in your industry and solidify long-term customer loyalty. But it’s important to remember they are just tools. While these are fantastic products, ... More →
A Website that facilitates your company’s sales process can prove to be your hardest-working and most results-oriented sales person — and potentially the most cost efficient. Studies show that more than 75% of B2B buyers begin their procurement search on the Web, while nearly 92% of consumers use the Internet to start their buying process. ... More →
It’s no secret that the “brochure” – as we knew and loved it a decade ago – is nearly extinct as the dinosaur. Most companies have discovered that electronic marketing is not only a less expensive alternative and can easily change as your company changes, but it is more suited for tracking marketing ROI as ... More →