Document Management Software Company Increases Demand by Partnering With Internet Marketing Expert
A national document management software firm targeting enterprise-level organizations and government agencies retained Synergy Marketing Group, an experienced software marketing and public relations (PR) firm/agency, to differentiate the company in a highly competitive marketplace, increase awareness, generate qualified leads and support the sales process. The Document Management Software Marketing + PR Agency’s Approach After conducting ... More →
Bank’s College Loan Program Media Training Case Study
A large needed help training its management team to deliver key messages about a new loan program for college students. The executives would be using the talking points in a TV and radio advertising campaign, national public relations initiative and public speaking circuit. The bank wanted its leadership team to stick to the scripted messaging, yet personalize it ... More →
Technology Training Center Marketing Firm Case Study
One of the Midwest’s largest technology service providers and IT training centers needed help growing its service division in a highly competitive marketplace and maintaining enrollment levels in its technical education center. The company retained Synergy Marketing Group, an experienced technology and higher education marketing and public relations (PR) firm/agency, to help accomplish its business ... More →
Medical Event Planning Firm Case Study
When the leadership team of a leading blood testing and medical educational center specializing in diagnosis and treatment of bleeding and clotting disorders needed help establishing credibility, raising awareness and creating demand for its national CME medical conferences and symposia, it sought out a strategic partner with a strong background in medical marketing. The medical ... More →
Apartment Community Marketing, Advertising + PR Firm’s Case Study
Synergy was approached by the executives of a luxury apartment communities specifically designed to meet the lifestyle needs of high-tech college students at the University of Indiana in Bloomington and the University of Illinois in Champaign. When these new residential properties were completing construction and needed to meet first-time occupancy goals, the investment and ownership ... More →
Education Marketing + PR Firm’s Case Study
A charter school was formed to offer a new type of academic experience that blends high school and university curriculum and environments to give students a head start on college and their careers. After the school moved into a new, larger facility and refocused its programs, it needed a new name and brand to reflect ... More →