InfraWare Medical Software Hires Synergy to Boost Marketing Efforts
After significant regional success, InfraWare, a speech recognition technology firm, was ready to expand nationally. The company retained Synergy Marketing Group, one of the industry’s most experienced healthcare software marketing agencies, to create a brand identity and value proposition that would differentiate the company in a competitive medical marketplace, increase awareness among target buyers and ... More →
Cosmetic + Plastic Surgery Practice: Advertising + Marketing Case Study
After 20 years as a practicing ObGyn, a physician switched specialty areas and opened a cosmetic surgery medical center. She needed help breaking into a highly competitive marketplace, establishing a new patient base and booking procedures, so she retained Synergy Marketing Group, a top healthcare marketing agency with experience in plastic and cosmetic surgery marketing. ... More →
Biotechnology Pharmaceutical Marketing Firm Expands into Clinical Trial Marketing, Promotion & Recruitment
Synergy has been known as a biotechnology marketing firm and a pharmaceutical marketing firm since the agency opened its doors in 2002. Typically we’re on the periphery, helping medical suppliers and service firms (like CROs, laboratories and biological material providers) market and sell to hospitals and “big pharma.” We also represent several biotech companies, pharmaceutical ... More →
Healthcare Technology Marketing Firm Just Completed 90-Day Study of EMR-EHR Software Sector
Synergy Marketing Group, one of country’s top healthcare and technology marketing firms, just completed a 90-day intensive evaluation of the fast-growing EMR-EHR software industry sector. Since the current administration announced a $20 billion federal stimulus program to reimburse physician practices and hospitals that achieve “meaningful use” of electronic health and medical records systems, a multitude ... More →
Is Your EMR-EHR Software Certified to Help Physicians Achieve Meaningful Use of Electronic Health Records?
With a $20 billion federal stimulus program in full swing, healthcare software companies around the country are trying to get involved. They want to find ways to help patients and the primary care physicians (PCPs), medical clinics and hospitals that serve them. The 2009 HITECH Act is focused on helping primary care physicians (PCPs) achieve ... More →
This Healthcare PR Agency Hit it Out of the Park Last Week
Media relations only results in press coverage if you put an emphasis on the “relations.” As an experienced healthcare and medical PR firm we always counsel our clients that building relationships and establishing trust with journalists takes time, but it is well worth the effort, investment and patience. Due to the scientific and competitive nature ... More →