Synergy Marketing Group » Government Marketing

NOVACES Lean Six Sigma Process Improvement Consulting Firm Hires Synergy for Brand + Marketing Transformation

Amy Zucker — Mon, 24 Dec 2012 01:16:41 +0000

NOVACES is an international Lean Six Sigma process and performance improvement consulting firm that specializes in the healthcare, military and manufacturing sectors. The company retained SMG, one of the market’s top B2B marketing agencies, to evolve its brand, establish credibility in the global marketplace, increase industry awareness and generate qualified sales leads.

The B2B Marketing Agency’s Approach

SMG refined NOVACES’ brand platform to better resonate with influencers and decision makers across a broad spectrum of global vertical market sectors: healthcare, military and manufacturing. This included updating its value proposition, position statement, website and sales and marketing material. SMG also published press releases, articles, case studies and white papers for NOVACES. The B2B marketing agency developed an aggressive lead generation marketing plan to keep NOVACES in front of potential clients. This includes high profile tradeshow promotions, trade PR/media relations, e-mail marketing, Internet marketing, search engine optimization (SEO), direct mail, advertising, blogging, webinars and social media. The B2B marketing program has resulted in high-profile industry exposure, qualified sales leads, a growing database of prospects and many new sales opportunities.

Over the last 10 years, SMG has earned the reputation as one of the most trusted B2B marketing agencies with offices in Indianapolis, St. Louis and Dallas.

Please use the form on this page to schedule a complimentary consultation with one of our B2B marketing experts.

U.S. Army Base Hires Synergy, a PR Firm with Military + Government Experience, to Provide Media Training Before a Major Announcement

Amy Zucker — Sun, 02 Sep 2012 00:23:47 +0000

A U.S. Army base contracted with SMG, an experienced government and military marketing and PR firm, to provide media training to a group of senior officials. The Agency was hired to help army personnel and prime contractors prepare and respond to media inquiries about the impending closure of the military installation. SMG provided training sessions and staged “mock” media interviews to help the base’s spokespeople practice delivering the approved key messages.

The Military PR Firm’s Approach to Media Training

SMG collaborated with the base’s military officials to identify potential media “hot button” issues. These ranged from environmental and safety concerns and local unemployment levels to ownership of the military base’s land and plans for property reuse. SMG then drafted anticipated media questions as well as recommended responses. Once all of the messaging was developed and approved, SMG facilitated a full-day media training session. Each spokesperson had the opportunity to practice delivering the key messages in on-camera “mock” interview settings and replay the footage multiple times. The intensive training program included feedback on word choice, grammar, facial expression, eye contact, energy level, dress, grooming and body language. The Agency also provided participants with a tutorial on techniques and etiquette for conducting successful media interviews. At the end of a long, yet productive day, all of the participants performed well, felt confident and were prepared for the upcoming announcement and media interactions.

If you need media training, media relations, PR or crisis communications management for government officials, military personnel or private sector employees that service the government or military, please contact us. We are one of the most experienced government and military PR firms with offices in Indianapolis, St. Louis or Dallas.

Schedule a complimentary consultation with one of our military PR experts by using the form on this page.

Frarendi Selected Synergy to Leverage the Industrial Marketing Firm’s Expertise in the Energy + Power Generation Sectors

Amy Zucker — Mon, 02 Jul 2012 00:22:03 +0000

Frarendi, an international combustion hardware parts supplier to land-based gas turbine manufacturers (OEMs), government agencies and municipal-owned utilities, hired SMG to leverage the industrial marketing firm’s 10 years of experience in the energy and power generation sectors. The company needed SMG’s help to update its brand image, establish credibility in a competitive marketplace, increase awareness among global buyers and generate a steady stream of international sales leads.

The Industrial Marketing Firm’s Approach to Capture Market Share from the Government and Corporate Buyers in the Energy + Power Generation Sectors

SMG developed a strong, professional brand for Frarendi designed to resonate with global corporate and government buyers, procurement agents, prime contractors and industry consultants. The Agency translated the brand into a comprehensive identity system and sales/marketing kit to support the company’s worldwide sales efforts. SMG then implemented an aggressive lead generation marketing program designed to reach international buyers and capture qualified sales leads. This included website development, trade PR/media relations, tradeshow promotions, direct mail, advertising, Internet marketing, blogging, search engine optimization (SEO), link building and e-mail marketing. SMG’s marketing initiatives generated consistent results, allowing Frarendi’s sales team to efficiently qualify, score and respond to a steady flow of new sales opportunities.

If you are targeting international OEMs, government buyers, prime contractors or procurement agents, SMG can help. We’re one of the most experienced industrial marketing firms with proven processes for reaching, appealing and communicating with these target audience and influencer groups.

Please use the form on this page to schedule a complimentary consultation with one of our industrial marketing experts.

eGov Web Development Software Partners With Synergy to Increase Awareness + Drive Business

Amy Zucker — Wed, 29 Jun 2011 00:19:45 +0000

eGov, one of the country’s top government web development firms, partnered with SMG to transform its own website and Internet presence into lead generating assets. While the software company provides content management systems (CMS) to local, state and federal government agencies, it needed help with its own brand strategy, message development and Internet marketing program. eGov hired SMG to increase its exposure nationally, improve credibility among government buyers and generate qualified sales leads.

The Marketing Approach for the Government Web Development Firm

The first steps in helping eGov achieve its business objectives included in-depth customer, competitive and industry research. SMG used the resulting data to guide the evolution of the company’s brand position, target customer profiles, competitive differentiators, product segmentation and service descriptions. Ironically, despite the fact that the company is a web development firm, its own website was not an effective lead generation and lead conversion tool. SMG provided website strategy, usability (UX) best practices, navigation recommendations, web design, SEO copywriting and file and image tagging. eGov’s new website was developed using its own CMS. Once the new site was live, SMG implemented a national promotional campaign that kept the company in front of target prospects. It included PR/media relations, e-mail marketing, Internet marketing, search engine optimization, link building, direct mail and SEO content development (case studies and white papers).

If your company is targeting government buyers and needs a marketing partner that knows how to reach, appeal and influence their purchasing decisions, please contact us. Over the last 10 years, SMG has earned the reputation as one of the most effective government marketing agencies with offices in Indianapolis, St. Louis or Dallas.

Schedule a complimentary consultation with one of our government marketing consultants by filling out the form on this page.

GovPay Bill Payment Software Hires Synergy for National Marketing & PR

Amy Zucker — Tue, 28 Jun 2011 16:18:07 +0000

When GovPay, an online bill payment software company that designs applications specifically for government agencies, wanted to expand the business nationally, it partnered with Synergy Marketing Group due to the firm’s experience with government and software marketing and PR. The agency was retained to develop a brand that could compete on a national level, establish credibility in the government sector, reach elected officials across the country and generate qualified sales leads.

The Government Software Marketing + PR Agency’s Approach

To accomplish these goals, Synergy created a new brand for the organization and a marketing plan to aggressively promote the online credit card processing software. The campaign included a new website designed to generate and convert qualified sales leads, search engine optimization (SEO), social media, e-mail marketing, direct mail, tradeshow support, advertising, PR and media relations. Within weeks of launching the marketing program, the company began receiving a steady stream of qualified in-bound sales leads from around the country.

If you are looking for one of the industry’s most experienced government marketing and public relations (PR) firms/agencies, you’ve found us! We’ve worked with a variety of companies targeting municipalities, cities, counties and towns across the country.

Please call us at 888-284-0555 ext. 222 or fill out the form on this page to schedule a complimentary consultation.