Featured Marketing Campaigns

An Industrial Marketing Firm Focused on Results

Summit has invested over 50 years in building its global brand. Today, the company offers dozens of different products, maintains a million dollar inventory of parts, supports a national network of distributors and serves customers worldwide. Ask any major manufacturer, and they’ll agree that the name “Summit” is synonymous with quality, precision, performance and excellence. Summit’s leadership wanted its marketing initiatives to produce the same impressive ROI that the company delivers to its customers every day. To achieve this goal, Summit partnered with SMG, an industrial marketing firm focused on results.

SMG has helped Summit increase returns on its marketing investments by switching from brand marketing, that can’t be easily measured, to quantifiable lead generation marketing. The Agency’s approach makes every marketing dollar count by converting mass media efforts into highly targeted demand creation and demand capture marketing campaigns. Synergy incorporates many external factors into its marketing strategy, including competitive pressures, distribution channels, sales cycles and buyer behaviors.

A Metrics Based Approach to Manufacturing Marketing

SMG benchmarks, tracks and analyzes its lead generation marketing programs – and produces an easy-to-use dashboard that offers Summit a holistic view of its marketing investments. The Agency’s metrics-based approach to marketing scoring and ROI tracking allows Summit to test, measure and evaluate the effectiveness of every marketing campaign. SMG is responsible for Summit’s digital marketing, website, e-mail marketing, social media, advertising, SEO, blogging, tradeshow promotions and lead generating contests.

From the start of the relationship, SMG has become an important member of Summit’s team that actively contributes to its sales and marketing initiatives. The Agency has helped Summit increase in-bound sales leads, grow its prospect database, cultivate potential buyers throughout a long sales cycle and reduce reliance on paid advertising.

SMG has over 10 years of manufacturing marketing successes. Schedule a complimentary consultation with one of our industrial marketing experts today. Let us help you maximize your marketing investments.

Featured Marketing Campaigns

The B2B Marketing Agency’s Approach

As soon as Hannon engaged SMG, the Agency completed a thorough industry analysis to help the Dallas-based company identify and measure its potential to create and capture worldwide market demand for its custom engineering, industrial equipment and repair services. The B2B marketing agency’s process included market research, vertical market scoring, customer segmentation, buyer profiling and competitive analysis. The output of SMG’s strategic planning process was a narrowly defined marketing objective, target audience prioritization, geographic focus and focused value proposition. The next step resulted in the creation of the new Hannon Offshore Drilling Equipment brand. Within 6 months, from start to finish, SMG completed a strategic planning initiative, developed a new brand identity, launched a new SEO website, jump-started an Internet marketing and lead generation marketing program and supported Hannon’s executive team through several international tradeshows and business trips. SMG’s efforts transformed the 35-year-old manufacturer’s brand image, propelled the company into the global marketplace, established credibility in the international offshore oil drilling industry and generated qualified sales leads.

For nearly 10 years, SMG has been known as one of the industry’s top B2B marketing agencies (with offices in Dallas, Indianapolis, St. Louis and clients around the world). If you are looking for an experienced B2B marketing agency to help your business move to the next level with proven processes for Internet marketing and lead generation marketing programs, fill out the form on this page to schedule a complimentary consultation with one of our experts.

The Healthcare Marketing Company’s Approach

Onsite offers employee health diagnostic testing services, online bioinformatics software solutions and medical data analytics tools to Fortune 1000 employers,  corporate wellness companies, national HR & employee benefits consultants and group health insurance providers. Onsite retained SMG, one of the country’s most experienced healthcare marketing agencies, to conduct a thorough SWOT analysis to determine and quantify its potential to capture national market demand. This process included internal market research, vertical market prioritization, customer segmentation and competitive analysis. The outputs of SMG’s strategic research and planning include a clearly defined marketing objective, target audience profile and competitive value proposition. The next step in SMG’s process resulted in the creation of  a new brand image, launch of a new SEO website, kickoff of an Internet marketing and online lead generation marketing program and a sales team armed with compelling new marketing materials. Within 120 days, SMG transformed Onsite’s image, helped establish credibility in the industry, raised Onsite’s awareness in the national marketplace and generated qualified in-bound sales leads.

For nearly 10 years, SMG has been known as one of the industry’s top healthcare marketing companies (with offices in Dallas, Indianapolis, St. Louis and national clients). This includes extensive experience marketing wellness programs, lifestyle management programs and employee incentive programs. We also specialize in marketing healthcare and medical software as well as clinical trials, surgical clinics, physician practices and hospitals.

If you need serious help moving your healthcare business to the next level, fill out the form on this page to schedule a complimentary consultation with one of our healthcare marketing experts. We can’t wait to get started!

The Green Technology Marketing + Public Relations Agency’s Approach

Synergy updated the technology company’s brand and created a strong industry presence to position the company as an international leader in the emerging M2M smart technology space.  The agency used a variety of environmentally-friendly and Green marketing strategies to quickly and effectively reach the global marketplace. These included a new lead generation website, blogging, social media, search engine optimization (SEO), Internet marketing, link building, e-mail marketing, media relations and tradeshow support.

If you are looking for one of the industry’s most experienced Green and smart technology software marketing and public relations (PR) firms/agencies, you’ve found us! We have worked with many different types of technology, IT services and software companies.

Please call us at 888-284-0555 ext. 222 or fill out the form on this page to schedule a complimentary consultation.

CPG Marketing, PR & Advertising: Food, Wine, Beer and Spirits

New Product Launch Marketing Through Trade PR and Advertising, Lead Generation Marketing, SEO & Digital Marketing

As Verallia’s marketing and PR partner, Synergy supports the manufacturer’s national marketing and PR efforts. This includes market research and competitive analysis, marketing strategy and planning, creative and brand strategy, lead generation marketing, trade PR, media relations and advertising, SEO (search engine optimization) and digital marketing. The manufacturer leverages Synergy’s expertise in B2B marketing, PR and lead generation to develop CPG marketing campaigns that resonate with target buyers and utilize processes and systems designed to track market demand and capture qualified leads.

Synergy works with Verallia to increase awareness and improve credibility across each of its CPG market sectors: food, beverage, spirits, wine and beer. The agency’s work includes promoting the company’s industry awards, high profile certifications (such as EPA, ISO, etc.) and customer success stories. Synergy also plays an active role in launching and promoting new products and new product lines across each sector. The agency also supports Verallia by monitoring industry trends and issues such as sustainability, recycling, health effects of BPA, organics, globalization, etc.

If you are looking for CPG marketing agencies with manufacturing marketing and Green marketing experience, look no further! Synergy has extensive expertise in CPG marketing. Please use the form on this page to schedule a consultation with one of our marketing executives.

The Return on Investment (ROI) of Non-Profit Marketing

INHP was formed in 1988 to increase homeownership rates in Indianapolis – the 12th largest city in the U.S. – located in Marion County, Indiana – the largest county in the state with over 900,000 residents. Over the years, the organization’s mission, services, target demographic and brand identity have all evolved. While INHP has made a positive impact on the communities, families and individuals it has helped since its formation, the non-profit is ramping up marketing efforts as it approaches its 25th anniversary.  The organization hired Synergy Marketing Group to tell its story and bring its current brand, message and mission to the marketplace. The marketing agency provides marketing metrics benchmarking and tracking, strategic planning, key message development, program support, PR and media relations and a host of digital marketing services that include website strategy, search engine optimization (SEO), blogging, social media, online advertising and e-mail marketing. With Synergy’s help, INHP expects to improve its marketing ROI through demand marketing, better lead generation and capture strategies, marketing automation and data analytics to assess campaign performance and guide marketing investments.

Synergy Marketing Group has more than 10 years of experience in non-profit marketing. We work with organizations that are serious about improvement, change and progress. Our marketing firm offers non-profits a high level of performance, accountability and results. Please use the form on this page to schedule a complimentary consultation with one of our executives. We can’t wait to help you make a larger impact.

The Clinical Trials Marketing + Public Relations Agency’s Approach

Synergy conducted marketing research and strategic marketing planning to evolve the research center’s brand to establish credibility and appeal to both industry (pharmaceutical companies and CROs) and a wide spectrum of patient populations. The agency also created a new website and social media strategy designed to capture organic Internet traffic searching for diagnoses, alternative healthcare and medical treatment options for a variety of mental health, psychological and neurological conditions. The new SEO website enables the clinical trial company to promote active clinical trials, target niche patient populations and build a continually growing database of patients across nearly a dozen diseases.

If you need help marketing clinical trials, medical research programs or recruiting patients for specific diseases or in targeted geographic markets, please contact us. We have extensive experience in the industry and we’ve earned a reputation as one of the most accomplished clinical trials marketing, advertising and public relations (PR) firms/agencies in Indianapolis, St. Louis or Dallas.

Please call us at 888-284-0555 ext. 222 or fill out the form on this page to schedule a complimentary consultation.

The Legal + Law Firm Marketing + PR Agency’s Approach

Synergy created a brand and marketing plan to aggressively promote the legal coaching and training firm. The campaign included a custom photo shoot of the business owner, website development, search engine optimization (SEO), blogging, social media, e-mail marketing and public relations. Within a week of launching the marketing program, the new website was ranking #1 on Google for target keyword phrases.

If you are looking for one of the industry’s most experienced legal and law firms marketing and public relations (PR) agencies, you’ve found us!

Please call us at 888-284-0555 ext. 222 or fill out the form on this page to schedule a complimentary consultation.

Accounting Firm Public Relations + Advertising Agency’s Approach

Synergy developed a striking brand and identity system for the new CPA firm that represented the partners’ combined depth and breadth of expertise. The agency translated the new brand into a website, sales and marketing material, signage and logowear. Synergy helped the accounting firm saturate the marketplace over a 6-month period through PR/media relations, networking events, e-mail marketing, direct mail, advertising, Internet marketing, blogging and social media. The agency’s efforts resulted in continuous press coverage, a growing database of prospects and supporters, a loyal network of referral sources, a steady influx of resumes from qualified financial service professionals and an impressive roster of clients.

If you need help promoting an accounting, CPA, wealth management, financial planning or bookkeeping firm, please contact us. Over the last 10 years, Synergy has earned the reputation as one of the most capable financial and professional services marketing and public relations (PR) firms/ agencies in Indianapolis, St. Louis or Dallas.

Please call us at 888-284-0555 ext. 222 or fill out the form on this page to schedule a complimentary consultation.

The Technology Marketing Firm’s Approach

As one of the industry’s most experienced technology marketing firms, Synergy has helped dozens of software and IT services firms over the last 10 years. As part of its proven process, the high tech marketing agency facilitated several creative brainstorming sessions with Ke’s executive team to help leadership clearly define the applications and benefits of the company’s ground-breaking software.  Through this approach, Ke’s officers were able to describe their technology from a user’s perspective – making it infinitely more understandable and marketable. Within 90-days, from start to finish, Synergy completed a creative strategy initiative, designed a new brand identity that appeals to Ke’s wide-reaching target audience base, launched an SEO website, and armed Ke with compelling new branded materials. Synergy’s efforts transformed the start-up software company’s image from technical to approachable, helped Ke reach the national marketplace and established credibility.

For nearly 10 years, Synergy has been known nationally as a top software marketing company (with offices in Dallas, Indianapolis, St. Louis and worldwide clients).  If you are looking for one of the most experienced technology marketing firms to help your business grow through proven Internet marketing and lead generation programs, fill out the form on this page to schedule a complimentary consultation.