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Biotech Marketing

GoldPoint Clinical Research Retains Synergy for Clinical Trial Marketing

When a leading clinical trial research center for central nervous system disorders needed help recruiting patients across many disease states, it retained Synergy Marketing Group, an experienced clinical trials marketing and public relations (PR) firm/agency. Pharmaceutical companies and CROs partner with the company to test new drug treatments for depression, Alzheimer’s disease, generalized anxiety disorder, ADHD, bipolar ...  More →

King Systems Hires Synergy for Global Marketing Launch of New Medical Supplies

When King Systems, one of the world’s largest anesthesia and respiratory medical supply and equipment manufacturers introduced its newest product, an innovative video laryngoscope, it needed help generating industry-wide buzz and driving pre-orders. To do so, the company hired Synergy, an experienced medical supply and medical equipment marketing firm, to help with develop and launch the ...  More →

iSALUS EMR + EHR Software Hired Synergy to Launch New Mobile Apps

iSALUS is an established medical practice management & medical billing software company with ambitious expansion plans.  When the firm added mobile and software-as-a-service (SaaS) EMR & EHR software to its primary feature set, it needed a strategic plan to guide its product launch, sales efforts and marketing investments.  The company also needed quantifiable market intelligence ...  More →

ImmuneWorks: National Clinical Trials Marketing Case Study

Founded by a team of accomplished researchers, ImmuneWorks was formed in 2006 to develop and commercialize new medical treatments for serious autoimmune diseases of the lung. After a breakthrough scientific discovery, the biotechnology company earned FDA approval to start clinical trials on its new orphan drug and received financial backing from a large pharmaceutical company. At ...  More →

OrthoPediatrics Hires Synergy to Develop Creative Strategy for Advertising New Medical Devices

OrthoPediatrics, a medical device manufacturer of orthopedic products for children, needed to tell its unique story, establish credibility and raise awareness in the international medical community. Its executive leadership team wanted a strategic marketing partner with extensive industry knowledge and a strong creative vision. The company retained Synergy, an experienced medical device advertising agency, to help tackle ...  More →

IBT Reference & Diagnostic Laboratories: Biotechnology Marketing Case Study

When the leadership team of IBT Laboratories, an international allergy and immunology laboratory specializing in pharmaceutical contract research, diagnostic testing and custom assay development, decided to invest the resources necessary to capture significantly more market share, they sought out a strategic marketing partner to help them achieve this ambitious goal. Synergy Marketing Group, an experienced ...  More →

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