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advice from a marketing expert.
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Risks and liabilities facing businesses due to online social media activities are plentiful and involve, among many things: data, security and privacy breaches; protection of intellectual property; dissatisfied customers and…
Inside Indiana Business, one of the state’s most trusted business news outlets, recently published an article I authored on the impact brand equity can have on a business’ valuation and the final sale price of a company in a merger,…
If you think Facebook, Twitter and LinkedIn are not relevant to your business or industry, you might want to reconsider. Social media is quickly becoming one of the most widely used forms of communication. Consumers of all types (including business…
We are very excited to announce the addition of Devra Callaghan as Synergy Marketing Group’s chief marketing officer. This new leadership position will enable our marketing/PR agency to introduce new services, add more clients and expand geographically.
Devra is a well-known,…
As a PR agency we recommend and help our clients apply for and promote industry and business awards and trade certifications. Not only are these third-party endorsements great for public relations, media relations and strategic marketing initiatives, they also help establish widespread…
Recently, Synergy helped long-time client, Center for Pain Management, a leading Central Indiana medical practice, launch a new sub-brand, Urgent Spine Care Center, to help the practice increase brand awareness and lead generation among those needing immediate relief of back, neck, leg,…
Whether you are launching a new company, opening a new location, expanding your business or focused on lead generation, public relations (aka PR) is a great way to get the word out, raise awareness, start a buzz and establish third-party…
Some business analysts have termed the recent Toyota car recall as the biggest public relations crisis and legal nightmare since the 1982 killer Tylenol capsules that were laced with cyanide. And we all know how that turned out — now…
While traditional press releases are a great way to distribute a corporate announcement to a lot of people, they are no longer the only or best way to get your company in the news. With the proliferation of texting, social…
Synergy gets many fun client projects, but our team really enjoys event planning and promotions. We typically plan and promote about six major events a year. We develop the theme, help find guest speakers or celebrity ribbon-cutters, handle all of the…
Schedule a complimentary consultation with one of our marketing experts today.
317-205-9690 ext. 221
CONTRIBUTORS:
Amy ZuckerPresident and Founder
Amy has grown Synergy to become one of the industry’s most respected marketing, public relations (PR), advertising and Web development agencies. It has earned a solid reputation for delivering cutting-edge, integrated marketing programs that yield tangible, measurable results.
Chief Executive Officer
With nearly 15 years of business leadership experience, Marc infuses a business perspective into all clients’s marketing/PR programs to ensure their organizational objectives and marketing initiatives align for optimal and measurable results.
Chief Marketing Officer
Devra Callaghan has 20 years of strategic marketing, public relations and advertising experience. She is responsible for setting the strategic direction on all client accounts and providing them with executive marketing counsel throughout the relationship.
VP of Creative Services
Susan Kuehnhold is an accomplished design professional with more than 18 years of experience in both the corporate and agency environments. She works with Synergy’s clients to set the strategic creative direction and design all of the tangible elements that become part of their brands.
Director of Marketing & PR
Jenn Cox leverages more than a decade of experience to create new, compelling organizational brands, plan the launch of new companies, generate qualified leads and put in place successful customer loyalty programs. As a director, she partners with Synergy’s clients to provide executive level marketing counsel and day-to-day support.
Director of Marketing & PR
With nearly 15 years of experience in the field, Becky is a versatile communications professional who prides herself on a healthy mix of strategic planning, marketing program administration and flawless attention to detail. She has received multiple awards for her work, including a Public Relations Society of America (PRSA) Silver Anvil, regarded by many to be the profession’s most prestigious honor, signifying the highest standards of performance in public relations.
