While traditional press releases are a great way to distribute a corporate announcement to a lot of people, they are no longer the only or best way to get your company in the news. With the proliferation of texting, social media and e-mail, press releases are frequently too slow and cumbersome. Plus, putting press releases ... More →
Synergy gets many fun client projects, but our team really enjoys event planning and promotions. We typically plan and promote about six major events a year. We develop the theme, help find guest speakers or celebrity ribbon-cutters, handle all of the logistics, find charitable partners and manage the invitation and RSVP process. We’ve even been ... More →
Lands’ End featured the beautiful logo Synergy Marketing Group designed for an Indiana environmental consulting firm, bTech, on the cover of its corporate catalog. The logo was part of a broader brand strategy and strategic marketing project we completed for the Green engineering company. In addition to the logo, we also provided bTech with custom ... More →
Synergy Marketing Group has had the honor of serving Indianapolis-based n|Frame since 2003. Through the years we have helped this data center and technology power-house evolve and transition it brand strategy multiple times through mergers, acquisitions, leadership changes and impressive growth strategies. In January, we unveiled a new brand and marketing strategy for n|Frame to ... More →
Advertising and marketing on the Internet, commonly known as search engine advertising or marketing (SEM), is a great way to increase awareness of your organization online. It’s also an effective way to jump-start a lead generation program. Unlike SEO (organic search engine optimization) which is free, for a nominal fee SEM programs such as Google ... More →
Only on the Internet can all companies be equal. Unlike print advertising or tradeshows, where the companies that spend the most money get the most attention, the Internet is an equal opportunity platform for exposure. If you want to leverage the power, reach and influence of the Internet, make sure search engine optimization (SEO) is ... More →