CATEGORIES:
advice from a marketing expert.
> blogI’ve been in the marketing, advertising, PR and branding industry for nearly 20 years. In that time, I’ve provided strategic counsel to hundreds of business owners, executives and marketing professionals. Over the course of my career I have come to…
Throughout my 20-year career, I find it amusing that one of the most difficult decisions company owners, executives, department heads and up-and-comers struggle with is, “should I take vacation time?”
Their concerns span a variety of areas. Business owners worry that…
I talk to business executives every single day. While they may start the conversation by talking about specific marketing ideas, pains or needs (such as public or media relations, advertising, search engine optimization, website development or event planning), what they…
It’s no secret that the traditional “brochure” – as we knew it and loved it a decade ago – is nearly as extinct as the dinosaur. In today’s economy you have to be nimble, cost-conscious and green to survive! So…
Synergy Marketing Group has taken a stance in the “green movement,” assisting several clients market to an audience that purposefully seeks out environmentally-friendly vendors and environmental services. In fact, within our own office we have instituted a number of “green”…
Recently, Synergy helped long-time client, Center for Pain Management, a leading Central Indiana medical practice, launch a new sub-brand, Urgent Spine Care Center, to help the practice increase brand awareness and lead generation among those needing immediate relief of back, neck, leg,…
Lands’ End featured the beautiful logo Synergy Marketing Group designed for an Indiana environmental consulting firm, bTech, on the cover of its corporate catalog. The logo was part of a broader brand strategy and strategic marketing project we completed for…
Starting a new company can be a daunting task. There are a thousand things to think about, but one of the most crucial components to any new business is building a brand strategy that provides a memorable identity to the…
Synergy Marketing Group has had the honor of serving Indianapolis-based n|Frame since 2003. Through the years we have helped this data center and technology power-house evolve and transition it brand strategy multiple times through mergers, acquisitions, leadership changes and impressive…
There are a lot of great interactive marketing tools available today — like blogs, social media outlets and e-mail marketing software — that can help you quickly build market awareness, establish wide-spread credibility in your industry and solidify long-term customer loyalty. But it’s important to remember they are just tools. While these are fantastic products, make sure you have the strategic plan AND the means to utilize them properly before you buy a subscription or license. Otherwise, they actually could do you more harm than good.
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CONTRIBUTORS:
Amy ZuckerPresident and Founder
Amy has grown Synergy to become one of the industry’s most respected marketing, public relations (PR), advertising and Web development agencies. It has earned a solid reputation for delivering cutting-edge, integrated marketing programs that yield tangible, measurable results.
Chief Executive Officer
With nearly 15 years of business leadership experience, Marc infuses a business perspective into all clients’s marketing/PR programs to ensure their organizational objectives and marketing initiatives align for optimal and measurable results.
Chief Marketing Officer
Devra Callaghan has 20 years of strategic marketing, public relations and advertising experience. She is responsible for setting the strategic direction on all client accounts and providing them with executive marketing counsel throughout the relationship.
VP of Creative Services
Susan Kuehnhold is an accomplished design professional with more than 18 years of experience in both the corporate and agency environments. She works with Synergy’s clients to set the strategic creative direction and design all of the tangible elements that become part of their brands.
Director of Marketing & PR
Jenn Cox leverages more than a decade of experience to create new, compelling organizational brands, plan the launch of new companies, generate qualified leads and put in place successful customer loyalty programs. As a director, she partners with Synergy’s clients to provide executive level marketing counsel and day-to-day support.
Director of Marketing & PR
With nearly 15 years of experience in the field, Becky is a versatile communications professional who prides herself on a healthy mix of strategic planning, marketing program administration and flawless attention to detail. She has received multiple awards for her work, including a Public Relations Society of America (PRSA) Silver Anvil, regarded by many to be the profession’s most prestigious honor, signifying the highest standards of performance in public relations.
