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advice from a marketing expert.
> blogGuest Columnists from Ice Miller: Michael Wukmer, Michael Tooley & Rabeh Soofi
Risks and liabilities facing businesses due to online social media activities are plentiful and involve, among many things: data, security and privacy breaches; protection of intellectual property; dissatisfied customers and…
If you think Facebook, Twitter and LinkedIn are not relevant to your business or industry, you might want to reconsider. Social media is quickly becoming one of the most widely used forms of communication. Consumers of all types (including business…
While traditional press releases are a great way to distribute a corporate announcement to a lot of people, they are no longer the only or best way to get your company in the news. With the proliferation of texting, social…
Advertising and marketing on the Internet, commonly known as search engine advertising or marketing (SEM), is a great way to increase awareness of your organization online. It’s also an effective way to jump-start a lead generation program.
Only on the Internet can all companies be equal. Unlike print advertising or tradeshows, where the companies that spend the most money get the most attention, the Internet is an equal opportunity platform for exposure.
There are a lot of great interactive marketing tools available today — like blogs, social media outlets and e-mail marketing software — that can help you quickly build market awareness, establish wide-spread credibility in your industry and solidify long-term customer loyalty. But it’s important to remember they are just tools. While these are fantastic products, make sure you have the strategic plan AND the means to utilize them properly before you buy a subscription or license. Otherwise, they actually could do you more harm than good.
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CONTRIBUTORS:
Amy ZuckerPresident and Founder
Amy has grown Synergy to become one of the industry’s most respected marketing, public relations (PR), advertising and Web development agencies. It has earned a solid reputation for delivering cutting-edge, integrated marketing programs that yield tangible, measurable results.
Chief Executive Officer
With nearly 15 years of business leadership experience, Marc infuses a business perspective into all clients’s marketing/PR programs to ensure their organizational objectives and marketing initiatives align for optimal and measurable results.
Chief Marketing Officer
Devra Callaghan has 20 years of strategic marketing, public relations and advertising experience. She is responsible for setting the strategic direction on all client accounts and providing them with executive marketing counsel throughout the relationship.
VP of Creative Services
Susan Kuehnhold is an accomplished design professional with more than 18 years of experience in both the corporate and agency environments. She works with Synergy’s clients to set the strategic creative direction and design all of the tangible elements that become part of their brands.
Director of Marketing & PR
Jenn Cox leverages more than a decade of experience to create new, compelling organizational brands, plan the launch of new companies, generate qualified leads and put in place successful customer loyalty programs. As a director, she partners with Synergy’s clients to provide executive level marketing counsel and day-to-day support.
Director of Marketing & PR
With nearly 15 years of experience in the field, Becky is a versatile communications professional who prides herself on a healthy mix of strategic planning, marketing program administration and flawless attention to detail. She has received multiple awards for her work, including a Public Relations Society of America (PRSA) Silver Anvil, regarded by many to be the profession’s most prestigious honor, signifying the highest standards of performance in public relations.
