CATEGORIES:
advice from a marketing expert.
> blogMedia relations only results in press coverage if you put an emphasis on the “relations.” As an experienced healthcare and medical PR firm we always counsel our clients that building relationships and establishing trust with journalists takes time, but it is…
I had an interesting discussion with an executive about what constitutes a crisis situation and requires professional crisis management and crisis communications.
From my perspective, I felt it was obvious his company was in crisis, but he disagreed saying his company was…
I’ve been in the marketing, advertising, PR and branding industry for nearly 20 years. In that time, I’ve provided strategic counsel to hundreds of business owners, executives and marketing professionals. Over the course of my career I have come to…
Throughout my 20-year career, I find it amusing that one of the most difficult decisions company owners, executives, department heads and up-and-comers struggle with is, “should I take vacation time?”
Their concerns span a variety of areas. Business owners worry that…
I talk to business executives every single day. While they may start the conversation by talking about specific marketing ideas, pains or needs (such as public or media relations, advertising, search engine optimization, website development or event planning), what they…
When we launched the Infuse Initiative, a grant program that provides pro-bono marketing, technology, accounting and legal services to businesses as well as non-profits and municipalities, we had no idea of how successful it would be in its first year.…
When we launched the Infuse Initiative, a business grant program that gives away pro-bono marketing, technology, accounting and legal services, we had no idea how successful it would be in its first year. We didn’t know how many entries we’d…
Synergy recently helped long-time client, Center for Pain Management, a leading Indiana medical practice, launch a new sub-brand, Urgent Spine Care Center in Indianapolis, to increase awareness in the marketplace, be more responsive to market needs and capture more market share.…
If you think Facebook, Twitter and LinkedIn are not relevant to your business or industry, you might want to reconsider. Social media is quickly becoming one of the most widely used forms of communication. Consumers of all types (including business…
We are very excited to announce the addition of Devra Callaghan as Synergy Marketing Group’s chief marketing officer. This new leadership position will enable our marketing/PR agency to introduce new services, add more clients and expand geographically.
Devra is a well-known,…
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CONTRIBUTORS:
Amy ZuckerPresident and Founder
Amy has grown Synergy to become one of the industry’s most respected marketing, public relations (PR), advertising and Web development agencies. It has earned a solid reputation for delivering cutting-edge, integrated marketing programs that yield tangible, measurable results.
Chief Executive Officer
With nearly 15 years of business leadership experience, Marc infuses a business perspective into all clients’s marketing/PR programs to ensure their organizational objectives and marketing initiatives align for optimal and measurable results.
Chief Marketing Officer
Devra Callaghan has 20 years of strategic marketing, public relations and advertising experience. She is responsible for setting the strategic direction on all client accounts and providing them with executive marketing counsel throughout the relationship.
VP of Creative Services
Susan Kuehnhold is an accomplished design professional with more than 18 years of experience in both the corporate and agency environments. She works with Synergy’s clients to set the strategic creative direction and design all of the tangible elements that become part of their brands.
Director of Marketing & PR
Jenn Cox leverages more than a decade of experience to create new, compelling organizational brands, plan the launch of new companies, generate qualified leads and put in place successful customer loyalty programs. As a director, she partners with Synergy’s clients to provide executive level marketing counsel and day-to-day support.
Director of Marketing & PR
With nearly 15 years of experience in the field, Becky is a versatile communications professional who prides herself on a healthy mix of strategic planning, marketing program administration and flawless attention to detail. She has received multiple awards for her work, including a Public Relations Society of America (PRSA) Silver Anvil, regarded by many to be the profession’s most prestigious honor, signifying the highest standards of performance in public relations.
