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Posts belonging to Category Lead Generation


You Gotta Constantly Reinvent Yourself to Stay Relevant

I’ve been in the marketing, advertising, PR and branding industry for nearly 20 years. In that time, I’ve provided strategic counsel to hundreds of business owners, executives and marketing professionals.  Over the course of my career I have come to…

Marketing Agency Executive Says Vacations are Good for Business

Throughout my 20-year career, I find it amusing that one of the most difficult decisions company owners, executives, department heads and up-and-comers struggle with is, “should I take vacation time?”

Their concerns span a variety of areas. Business owners worry that…

What You Really Need Your Marketing Agency to Do is Generate Leads

I talk to business executives every single day. While they may start the conversation by talking about specific marketing ideas, pains or needs (such as public or media relations, advertising, search engine optimization, website development or event planning), what they…

High School Reunions are Better than Facebook

What’s better than Facebook for networking, re-connecting and re-kindling old friendships? Your high school reunion! Seriously. I just got back to Indianapolis after traveling to St. Louis for my 20th high school reunion. It was so much more fun (and…

Green Marketing/Advertising/PR Firm Practices What it Preaches

It’s no secret that the traditional “brochure” – as we knew it and loved it a decade ago – is nearly as extinct as the dinosaur. In today’s economy you have to be nimble, cost-conscious and green to survive! So…

Restaurant Marketing Firms and Retail Advertising/PR Agencies Drive Traffic Because They Know How to Entice Consumers

Synergy has extensive experience with restaurant and retail marketing, advertising and public relations. Through the years we have provided market and competitive research, site selection counsel, advertising strategy, media relations, Internet marketing, social media, grassroots and viral marketing and grand…

Marketing Firms and Ad/PR Agencies That Specialize in Promoting Higher Education Know How to Drive Quality Applications and Boost Enrollment for New Colleges and Universities as Well as New Academic Programs

Over the last several years Synergy has launched three new universities, colleges and higher education institutions in the Indianapolis area. Plus, our staff has provided marketing, public relations and advertising for several other Indiana schools.

Recently we helped the Art Institute…

Health Care Marketing Firms and Medical PR Agencies Get Results Because They Understand the Unique Industry Dynamics

Synergy recently helped long-time client, Center for Pain Management, a leading Indiana medical practice, launch a new sub-brand, Urgent Spine Care Center in Indianapolis, to increase awareness in the marketplace, be more responsive to market needs and capture more market share.…

Creating a “Sub-Brand” May be Just the Prescription You Need

Recently, Synergy helped long-time client, Center for Pain Management, a leading Central Indiana medical practice, launch a new sub-brand, Urgent Spine Care Center, to help the practice increase brand awareness and lead generation among those needing immediate relief of back, neck, leg,…

What Makes a Great Marketing Agency (in Indianapolis, Dallas, St. Louis or anywhere)?

Whether you’re in Indianapolis, Dallas or anywhere in the country, you want to choose the best marketing agency or firm for your company. Over the last seven years Synergy Marketing Group has developed best practices across each of our strategic…

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CONTRIBUTORS:

Amy Zucker

President and Founder
Amy has grown Synergy to become one of the industry’s most respected marketing, public relations (PR), advertising and Web development agencies. It has earned a solid reputation for delivering cutting-edge, integrated marketing programs that yield tangible, measurable results.

Marc Zucker

Chief Executive Officer
With nearly 15 years of business leadership experience, Marc infuses a business perspective into all clients’s marketing/PR programs to ensure their organizational objectives and marketing initiatives align for optimal and measurable results.

Devra Callaghan

Chief Marketing Officer
Devra Callaghan has 20 years of strategic marketing, public relations and advertising experience. She is responsible for setting the strategic direction on all client accounts and providing them with executive marketing counsel throughout the relationship.

Susan Kuehnhold

VP of Creative Services
Susan Kuehnhold is an accomplished design professional with more than 18 years of experience in both the corporate and agency environments. She works with Synergy’s clients to set the strategic creative direction and design all of the tangible elements that become part of their brands.

Jenn Cox

Director of Marketing & PR
Jenn Cox leverages more than a decade of experience to create new, compelling organizational brands, plan the launch of new companies, generate qualified leads and put in place successful customer loyalty programs. As a director, she partners with Synergy’s clients to provide executive level marketing counsel and day-to-day support.

Becky Polston

Director of Marketing & PR
With nearly 15 years of experience in the field, Becky is a versatile communications professional who prides herself on a healthy mix of strategic planning, marketing program administration and flawless attention to detail. She has received multiple awards for her work, including a Public Relations Society of America (PRSA) Silver Anvil, regarded by many to be the profession’s most prestigious honor, signifying the highest standards of performance in public relations.

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