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advice from a marketing expert.
> blogI had an interesting discussion with an executive about what constitutes a crisis situation and requires professional crisis management and crisis communications.
From my perspective, I felt it was obvious his company was in crisis, but he disagreed saying his company was…
Whether you are launching a new company, opening a new location, expanding your business or focused on lead generation, public relations (aka PR) is a great way to get the word out, raise awareness, start a buzz and establish third-party…
Some business analysts have termed the recent Toyota car recall as the biggest public relations crisis and legal nightmare since the 1982 killer Tylenol capsules that were laced with cyanide. And we all know how that turned out — now…
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CONTRIBUTORS:
Amy ZuckerPresident and Founder
Amy has grown Synergy to become one of the industry’s most respected marketing, public relations (PR), advertising and Web development agencies. It has earned a solid reputation for delivering cutting-edge, integrated marketing programs that yield tangible, measurable results.
Chief Executive Officer
With nearly 15 years of business leadership experience, Marc infuses a business perspective into all clients’s marketing/PR programs to ensure their organizational objectives and marketing initiatives align for optimal and measurable results.
Chief Marketing Officer
Devra Callaghan has 20 years of strategic marketing, public relations and advertising experience. She is responsible for setting the strategic direction on all client accounts and providing them with executive marketing counsel throughout the relationship.
VP of Creative Services
Susan Kuehnhold is an accomplished design professional with more than 18 years of experience in both the corporate and agency environments. She works with Synergy’s clients to set the strategic creative direction and design all of the tangible elements that become part of their brands.
Director of Marketing & PR
Jenn Cox leverages more than a decade of experience to create new, compelling organizational brands, plan the launch of new companies, generate qualified leads and put in place successful customer loyalty programs. As a director, she partners with Synergy’s clients to provide executive level marketing counsel and day-to-day support.
Director of Marketing & PR
With nearly 15 years of experience in the field, Becky is a versatile communications professional who prides herself on a healthy mix of strategic planning, marketing program administration and flawless attention to detail. She has received multiple awards for her work, including a Public Relations Society of America (PRSA) Silver Anvil, regarded by many to be the profession’s most prestigious honor, signifying the highest standards of performance in public relations.
