Is it Time to Rebrand?
Seven business indicators that signal it’s time to consider rebranding
If you answer “yes” to any of the questions below, it’s time to take a closer look at your corporate brand to determine if it is an asset or a liability.
Posts belonging to Category Brand Strategy
How Do You Know When Your Company Needs Crisis Management?
I had an interesting discussion with an executive about what constitutes a crisis situation and requires professional crisis management and crisis communications.
From my perspective, I felt it was obvious his company was in crisis, but he disagreed saying his company was…
You Gotta Constantly Reinvent Yourself to Stay Relevant
I’ve been in the marketing, advertising, PR and branding industry for nearly 20 years. In that time, I’ve provided strategic counsel to hundreds of business owners, executives and marketing professionals. Over the course of my career I have come to…
Inside Indiana Business Featured Synergy Marketing Group’s Strategic Marketing, Brand Strategy Mid-Year Course Correcting
Inside Indiana Business, one of the state’s most trusted business news outlets, recently published an article I authored on the mid-year point being an ideal time to take a hard look at the marketing strategy and spending to-date to assess…
Synergy Adds Not-for-Profit Preschool to Client List
When we launched the Infuse Initiative, a grant program that provides pro-bono marketing, technology, accounting and legal services to businesses as well as non-profits and municipalities, we had no idea of how successful it would be in its first year.…
Synergy Adds Indianapolis Event, Meeting and Convention Planning Company to Client List
When we launched the Infuse Initiative, a business grant program that gives away pro-bono marketing, technology, accounting and legal services, we had no idea how successful it would be in its first year. We didn’t know how many entries we’d…
Eco-Friendly Marketing Firms and Green Ad/PR Agencies Know How to Reach and Influence Environmentally Focused Businesses
Synergy Marketing Group has taken a stance in the “green movement,” assisting several clients market to an audience that purposefully seeks out environmentally-friendly vendors and environmental services. In fact, within our own office we have instituted a number of “green”…
Restaurant Marketing Firms and Retail Advertising/PR Agencies Drive Traffic Because They Know How to Entice Consumers
Synergy has extensive experience with restaurant and retail marketing, advertising and public relations. Through the years we have provided market and competitive research, site selection counsel, advertising strategy, media relations, Internet marketing, social media, grassroots and viral marketing and grand…
Marketing Firms and Ad/PR Agencies That Specialize in Promoting Higher Education Know How to Drive Quality Applications and Boost Enrollment for New Colleges and Universities as Well as New Academic Programs
Over the last several years Synergy has launched three new universities, colleges and higher education institutions in the Indianapolis area. Plus, our staff has provided marketing, public relations and advertising for several other Indiana schools.
Recently we helped the Art Institute…
Inside Indiana Business Featured Synergy’s Perspectives on the Impact of a Brand on Business Valuation
Inside Indiana Business, one of the state’s most trusted business news outlets, recently published an article I authored on the impact brand equity can have on a business’ valuation and the final sale price of a company in a merger,…
