While my firm is well known in the industry as a B2B marketing agency, we have extensive experience in the healthcare/medical sector as well as the technology/software field. Whenever we can cross-pollinate best practices from one industry to another, we can offer our clients tremendous value. We recently had an opportunity to do just that ... More →
As a marketing consultant, my priority is to keep my finger on the pulse of business decision makers. This year’s erratic economy has kept everyone’s barometer swinging from one extreme to the other so I decided to conduct an end-of-the-year reading to see if sentiments had stabilized. As part of this effort, I recently surveyed ... More →
As a biotechnology marketing firm and pharmaceutical marketing firm, Synergy Marketing has focused on the life sciences industry as a strategic vertical market since our inception. Typically we’re on the periphery, helping suppliers and vendors (like CROs, laboratories and medical storage/logistics firms) market and sell to hospitals and “big pharma.” This year we successfully closed ... More →
Synergy Marketing Group, one of country’s top healthcare and technology marketing firms, just completed a 90-day intensive evaluation of the fast-growing EMR-EHR software industry sector. Since the current administration announced a $20 billion federal stimulus program to reimburse physician practices and hospitals that achieve “meaningful use” of electronic health and medical records systems, a multitude ... More →
I’m happy to announce that Brad Briseno has joined Synergy Marketing Group’s Dallas office, though he actually came on board earlier this year. Brad is a talented web designer and developer with broad experience in a variety of Internet technologies, making him the perfect addition to our creative team. Brad stands apart in his ability ... More →
Becky (Moore) Polston, APR, director of marketing and public relations for Indianapolis agency Synergy Marketing Group, was recently elected president of the Public Relations Society of America’s (PRSA) Hoosier Chapter. Polston has served on the Indiana PRSA board for 10 years and been an active chapter member since graduating from Butler University’s Public Relations Student ... More →